Pure Earth has a very measured and scientific approach to pollution reduction meant to benefit extremely poor communities abroad. The coordination and partnerships throughout each long term project provides a dual effect model that improves both public health and contaminated environmental areas. Current projects include creating a safer method of recycling car batteries; alternate methods of using Borax instead of Mercury in artisanal gold mining in Mongolia; and creating e-waste collection streams in Ghana to keep recycle usable materials and protect the environment.
All projects are designed to be more effective financially, cause lower environmental damage and increase public health at the local level. Their projects are long term due to their complexity and commitment to working with a broad range of partners. Pure Earth engages with universities, local and governmental officials to first set baseline testing. They then begin their public health education programs in the local and regional areas. The essential focus is on treatment and environmental contamination mitigation. Solutions for the communities to encourage a change in practice to fix the initial concerns are also included in their plans. Pure Earth is impressive in the evaluations of their own projects, each of which has published reports and monitoring processes. Their programs are scalable. They address similar contaminant issues in different geographic areas, and their work in one village is then applicable in other areas with similar concerns.